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Channel Marketing Manager

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Job Description

Business Professional - Communications Manager 4

Atlanta, GA

12 months contract

 

Job Description:

Client Electronics America, Inc. is committed to employing a diverse workforce, and provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

For decades, Client has been leading the charge on innovation. We see beauty in achieving excellence and our passion for change fuels our discoveries, inventions, and breakthrough technology. We believe that technology can, and should, make the world a better place, so we create new possibilities for people everywhere, push the limits of what’s possible, and constantly innovate.

At Client Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of unexpected at Client. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone.

Position Summary:

Reporting to the Senior Marketing Manager, AT&T, the Channel Marketing Manager of AT&T will be responsible for leading the Integrated Marketing & Go To Market plans for our Client portfolio of products sold through the AT&T channel. The Channel Marketing Manager is responsible for the planning, supervision and administration of developing, coordinating and implementing marketing programs in support of major launches and strategic initiatives.

The Marketing Manager will work in close partnership with the AT&T marketing and product team to manage and develop marketing and sales activities based on measurable objectives. This role will influence teams with focus on strategy development and implementation. In addition, this role will be responsible for the day-to-day management and execution of tactics. Typically accountable for providing insights and recommendations on budget and policies and for short/medium-term planning, this position also plays a vital role on GTM discussions.

To be successful, this role has to foster collaboration with multiple partner teams as well as internal central channel, product, and integrated marketing teams. This person has to be passionate not just about consumers and Client, but also about marketing and communications.

Role and Responsibilities:

  • Work with Sales, Product & Channel Marketing, Product Management and Carriers to ensure Client AT&T revenue and profit goals are achieved.
  • Lead & execute key elements of IMC plans for Client portfolio, spanning from awareness, consideration and conversion, planning strategy, design, execution and measurement. IMC activities will support both product launches and other key communications windows.
  • Manage timelines to ensure flawless go to market execution of product launches and key initiatives.
  • Collaborate with centralized channel marketing team and internal stakeholders drive for flawless execution across multiple channels, which may include TVC, Digital, Social, CRM, Radio, OOH, e-Commerce, Partnerships, Influencers, Brand Experience, and PR.
  • Conducting campaign post-audits to identify key learnings and measure effectiveness against defined and aligned KPIs.
  • Proactively identify opportunities to drive brand growth and monitor industry for relevant news
  • Create presentations that provide clear communication and strategic story telling on all marketing activities and represent marketing in cross-functional meetings as needed.
  • Support leadership presentations with the ability to clearly outline brand strategy, communicate consumer insights, communications plans and analytics.
  • Manage multi-million dollar budget by maintaining monthly tracker, submitting requests, working with finance and cross-functional team members to drive forecast accuracy and improve account profitability.

SKILLS

  • Required Experience
  • Bachelor’s Degree with 6-8+ years of experience or Master’s Degree with 4-7+ years of experience in leading the marketing strategy and execution in consumer centered organization, experience in the CPG or Electronics business is a plus.
  • BA or BS required; MBA Strongly preferred.
  • Understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.
  • Proven performance in developing and executing campaigns that deliver wins for the consumer, the customer and the company.
  • Solid background in Marketing Mix fundamentals as well as how to best leverage the optimal media mix to achieve set objectives.
  • Understanding of media performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives

Top 3 must-have skills/requirements

  1. Strong sense of ownership and accountability despite the big chain of contribution from various parts of the business, he/she has the ability to see the bigger picture yet zoom into the greatest details.
  2. Proven performance in developing and executing campaigns that deliver wins for the consumer, the customer and the company.
  3. Strong verbal and written communication skills, high emotional intelligence, and experience navigating in highly matrixed organization and building relationships

Necessary Skills and Attributes

  • Ability to navigate a very large and matrixed organization
  • Quick thinker, able to make connections within various elements of marketing plans, ever changing market dynamics and business performance.
  • Strong ability to adapt to change and provide confident direction in a very fast-paced environment.
  • Above average emotional intelligence, he/she is able to be a vocal advocate for change yet is able to foster environments where all stakeholder feels valued and compelled to offer their unique contribution.
  • Has a bias for action, able to find the sweet spot between the required analysis to substantiate his/her thinking and the need to act fast with limited data.
  • Strong sense of ownership and accountability despite the big chain of contribution from various parts of the business, he/she has the ability to see the bigger picture yet zoom into the greatest details.

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