Communications Specialist (# 8224)

Communications Specialist 4      
Cary, NC 
24 months

Job Description 
Summary:
The main function of a communications director is to represent the company to the public. A typical communications specialist will serve as the public face.

Responsibilities:
- Responsible for ensuring timely, creative and accurate dissemination of news, multimedia content and information.
- Create content for a variety of platforms including social media; ensure quality accuracy and effective reporting that aligns with the corporate message.
- Decide which content and news presentations are of priority for reporting and building a proper platform for its deliverance.
- Assisting in the writing, editing and presentation of corporate communications for the purposes of both internal and external presentation.

Skills:
- Bachelor’s degree in communications, public relations, or applicable field of study.
- Skilled writer, previously having published content on a corporate scale preferred.
- Proficient in computer software programs such as Microsoft Office and Adobe Acrobat.
- 8-10 years of experience.

Additional Role Details:    
This role's primary responsibility is to manage and deliver BCP trade shows, manage assocaition events, and dealer communications.

Position’s Contributions to Work Group: 
- This role will contribute to the marketing team by planning and delivering trade shows, association events and support dealer communications.  

Why this Role?
Deepen your understanding of customer segments, marketing tactics and channels, dealer network and industry needs. 
- Highly customer-facing role 
- Event and trade show management development  
- Learn the Client dealer network  

Typical task breakdown: 
- Write and coordinate dealer communications for the BCP marketing team 
- Full planning and delivery of 7-9 industry trade show experiences per year, including on site work. Trade show planning includes, machine management, space design, messaging (in partnership with the rest of the team and partners), lead generation and pre-show, on-show, and post-show communications, and reporting.  
- Planning and delivery of trade association experiences, including on site work. Planning takes place in partnership with associations strategy lead and industry leads within the business, including lead generation and pre-event, on-event, and post-event communications, and reporting.  
- Develop innovative solutions that help us maintain market leadership, especially in the trade show and events space, specifically with customer who do not do business with Client today.  
- Contribute to insights that inform future product decisions, marketing strategy, and industry direction. 
  
Interaction with team:  
You will work with people from diverse backgrounds and locations, strong relationship building skills are key. Daily team interaction is essential. Travel is often required to better understand regional business environments and to develop and deliver marketing initiatives. You’ll also gain experience working with government agencies, industry associations, dealers, and customers. 
 
Team Structure 
- This person is an individual contributor on the North America Marketing team.  
 
Work environment:  
- Office, on-site at events, on site at trade shows 

Education & Experience Required: 
- Years of experience: 8-10 years of experience.
- Degree requirement: Bachelors Degree in Marketing or related field 
- Are there past or additional job titles or roles that would provide comparable background to this role: Event consultant, Marketing consultant, trades show consultant, marketing support 

Top 3 Skills 
- Excellent communication skills 
- Project and event management 
- Organization and attention to detail 
 
Additional Technical Skills  
(Required) 
- Budget management 
- Strategic and marketing alignment 
- Logistics and operations execution 
 
(Desired)  
- Vendor and partner management  
- Data analysis and reporting 
- Digital and Event technology fluency 
 
Soft Skills 
(Required) 
- Stakeholder and Client Relationship building 
- Problem Solving & Adaptability  
- Customer/Attendee-first focus 
 
(Desired)  
- Resourcefulness  
- Creativity and Experience design 
- Cross-functional influence 

Disqualifiers/Red Flags/Overqualifications: 
- Vague experience, especially if there are many short-term roles on the resume 
- No mention of measurable results 
- Someone who can “run a show” but can’t connect events to business impact or influence stakeholders