Customer & Marketing Analytics Manager
NJ, Ridgefield Park, NJ
Job Title: Business Analyst 4(CRM Customer & Marketing Analytics Manager)
Location: Ridgefield Park, NJ
Job type: 12 months contract
It is an exciting time at Client as the Digital Marketing industry is going through multiple challenges and advancements. We are looking for a candidate that can help drive our brand to be a relevant partner in our customers day to day lives.
This role will support the Client marketing strategy of being digital-first, platform-right and always-on to serve a diversity of consumers’ needs and wants. The CRM Customer & Marketing Analytics Manager will work on understand customer needs across their Client lifecycle and build marketing touchpoints and automations that drive most value in these unique moments.
Data Strategy team goals include:
Enabling customer-centric experiences and journeys for our customers
Driving efficiency and efficacy of loyalty and onboarding programs
Building capability and equity of our Owned Media platforms
As a member of the Corporate Marketing Data Strategy team, the CRM Customer & Marketing Analytics Manager will focus on scaling up our owned CRM marketing stack, data platforms and customer profiles. The CRM Customer & Marketing Analytics Manager will then leverage these data assets by working with the product marketing teams at Client to improve their campaign ROI.
Key areas of focus:
Automation of Data Driven Marketing programs
Increasing engagement of Email and PN marketing campaigns
Driving to improve customer loyalty and brand affinity
Increase post purchase loyalty and cross-sell value per customer
The main function of a business operations specialist is to maintain vendor relationships, acting as a business analyst for non-IT projects or filling organizational roles above an administrative level, but below a management level. Other responsibilities may include maintaining all project management processes, including project goals, deadlines, metrics and budget. The business operations specialist usually reports to a project manager or director.
Review and approve contracts, cost proposals and contract supplements.
Approve project and work breakdown structures.
Review and approve the documentation of business processes.
Approve project budgets and expenditures, monitor transaction controls and costs against budgets.
Predict potential budget overruns and offer solutions.
Consult with corporate offices, project managers, auditors, client and sub-consultant representatives regarding future proposals.
Prepare sub-agreements and review and input sub-consultant invoices to ensure contact compliance.
Verbal and written communication skills, attention to detail, customer service and interpersonal skills.
Strong ability to work independently and manage ones time.
Strong knowledge of business and management principles involved in strategic planning, resource allocation, and production methods.
Strong ability to apply accounting and mathematical principles to work as needed.
Strong ability to analyze business trends and project future revenues and expenses.
Previous experience with computer applications, such as Microsoft Word and Excel; Enterprise Application experience a plus.
Bachelor's degree in business management, economics, finance, accounting or relevant field required.
8-10 years experience required.