Position Details:
Title: Data Analyst 3
Location: Ridgefield Park, NJ 07660 – Onsite 4
days/week
Duration: 6 Months Contract (Possible extension)
Job
Description:
Digital
Marketing Data Analyst – CRM
Functions
of this role are as follows:
- Tracking,
reporting, and analyzing the performance of marketing activities, ad-hoc
analytic requests, and development/automation of regular reports.
- Analyzes
A/B and Multi-variate tests, communicate results and provide
recommendations.
- Work
with data scientist and other analysts on CRM data reporting and audience
segmentation
- Work
with agency partners to define needed reports and provide feedback
- Make
recommendations on audience segmentation, A/B testing and data sources
- Respond
to requests for information on performance and metrics
- Creates
PowerPoint presentations to provide data and insights to other teams or
for executive presentations
- Work
with other teams to obtain and implement new or updated data points
- Advises
other marketing functions (e-commerce/website, online/offline advertising,
brand, product marketing) as the knowledge owner for customer and market
data.
Core
Competencies and Skills:
Skills
- Proficient
in marketing research and statistical analysis
- Excellent
analytical skills and a high degree of business acumen
- Strong
organizational, communication and presentation skills
- Proven
ability in handling concurrent projects with attention to detail and
accuracy
- Attuned
to a teamwork environment, fast-paced rhythm, and a results-oriented
culture
- Knowledge
of CRM principals and best practices is recommended
- High
proficiency of Microsoft Office is required with an emphasis on
quantitative analysis (Excel) and the creation of presentations
(PowerPoint)
- Strong
analytical and quantitative skills including the ability to analyze
reports, campaign performance and synthesize recommendations
- Knowledge
of how to use tableau
- Knowledge
of Adobe Analytics a plus
Detailed
Functions:
- Tracking,
reporting, and analyzing the performance of marketing activities, ad-hoc
analytic requests, and development/automation of regular reports.
- Analyzes
A/B and Multi-variate tests, communicate results and provide
recommendations.
- Work
with data scientist and other analysts on CRM data reporting and audience
segmentation
- Make
recommendations on audience segmentation, A/B testing and data sources
- Respond
to requests for information on performance and metrics
- Creates
PowerPoint presentations to provide data and insights to other teams or
for executive presentations
- Work
with other teams to obtain and implement new or updated data points
- Advises
other marketing functions (e-commerce/website, online/offline advertising,
brand, product marketing) as the knowledge owner for customer and market
data.
Education
Requirement:
- BS
or equivalent
Years of
experience:
- 5+
Top 3
Skill Sets
- Campaign
analysis
- Excel,
PPT and Tableau proficiency
- Clear communicator
- hemang.lakhani@harveynash.com
