Digital Marketing Analyst
Please find the summary of the position below:
One of our many customer(s) today is urgently looking for an experienced Business Analyst III
Here are some of the specific details:
Business Analyst III - 12 Months Contract - Austin, TX (Remote Opportunity)
• Person who can add value to the business and who cares about kind of growing
• Should be able to help people like tracking a journey and what kind of hindrance client is getting from the data and what solution can be implemented or can be get better experience
• Candidate should be anxious for learning in order to learn where to invest.
• Heat mapping nice to have
• Customer journey mapping - nice to have
• Web Marketing - nice to have
• Should be business focus/ business experienced - should translate the data and make the marketing/investment decision better
• Tableau/ Power BI or other data visualization tool will be good to have.
• Data modelling will be good to have(Flexible)
• Solid analytics experience with Adobe Analytics.
Nice to have:
• Adobe target/ Content Management
• Understanding with Tag management systems - Google/Adobe or other
Bachelor's degree : Bachelor degree is equivalent to more than 4 years of experience candidate
Monitor, analyze and report web traffic, onsite behavior and business trends/KPIs e.g., engagement, conversion rates, and web attributed revenue; perform one-offer analyses as needed to understand and explain business trends and/or isolate anomalies
Develop, evolve reporting dashboards of web traffic, referral sites, user journeys, visitor on-site behavior and engagement trends, conversion paths, audience segments, and marketing channel trends; report findings via easy-to-understand data visualizations
Leverage analyses to identify web page and page component candidates for enhancement, optimization
Regularly update Marketing leadership and cross functional stakeholders re: traffic, behavior and business trends async via reports, decks
Work with cross-functional teams to implement best-of-breed campaign tracking, segmentation and measurement frameworks - and to ensure analytics measurements are in-sync across DBX data sources
Stay current with latest trends in web analytics platforms and techniques, data visualization, data and behavioral modeling, data technology, etc.
4+ years experience in a quantitative discipline and experience analyzing and understanding on-site, user engagement and e-commerce/shopping behavior trends
Demonstrably strong analytical skills and a track record of deriving actionable insights and testable hypotheses from website behavior and business data
Expert querying, mining/manipulating, and analyzing large data sets using SQL
Expert-level understanding of, and extensive hands-on experience with, Adobe Analytics
Extensive experience understanding, communicating potential impact of web experience details (e.g., features descriptions, interfaces) on user take-rates and use experience satisfaction
Knowledge and interest in acquisition campaign tactics and marketing channels such as SEM, display, and email; deep familiarity with UTM parameters that allow for accurate campaign tracking and measurement
Bachelor's or Master's Degree in Analytics, Statistics, Computer Science, Math, Engineering, Economics, Marketing, Business, or related discipline
Harvey Nash is a national, full-service talent management firm specializing in technology positions. Our company was founded with a mission to serve as the talent partner of choice for the information technology industry.
Our company vision has led us to incredible growth and success in a relatively short period of time and continues to guide us today. We are committed to operating with the highest possible standards of honesty, integrity, and a passionate commitment to our clients, consultants, and employees.
Utilizing our proprietary Predictive Staffing model, our company has enjoyed more than a decade of rapid growth, earning our reputation as a client-focused, efficient provider across a broad range of industries. Today, we serve top Fortune 1000 and successful privately held companies all over the country, still operating under the simple idea that great people aligned under a common vision can achieve tremendous results.
We are part of Harvey Nash Group, a global professional services organization with over forty offices worldwide.
For more information, please visit us at https://www.harveynashusa.com/