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Digital Marketing Analyst

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Job Description

Please find the summary of the position below:


One of our many customer(s) today is urgently looking for an experienced  Business Analyst III


Here are some of the specific details:



Business Analyst III - 12 Months Contract - Austin, TX  (Remote Opportunity) 

 Skills:

• Person who can add value to the business and who cares about kind of growing the business.
• Should be able to help people like tracking a journey and what kind of hindrance client is getting from the data and what solution can be implemented or can be get better experience
• Candidate should be anxious for learning in order to learn where to invest.
• Heat mapping nice to have
• Customer journey mapping - nice to have
• Web Marketing - nice to have
• Should be business focus/ business experienced - should translate the data and make the marketing/investment decision better

Must haves:
• Tableau/ Power BI or other data visualization tool will be good to have.
• Data modelling will be good to have(Flexible)
• SQL
• Solid analytics experience with Adobe Analytics.

Nice to have:
• Adobe target/ Content Management
• Understanding with Tag management systems - Google/Adobe or other


Bachelor's degree : Bachelor degree is equivalent to more than 4 years of experience candidate 


Duties:

Monitor, analyze and report web traffic, onsite behavior and business trends/KPIs e.g., engagement, conversion rates, and web attributed revenue; perform one-offer analyses as needed to understand and explain business trends and/or isolate anomalies

Develop, evolve reporting dashboards of web traffic, referral sites, user journeys, visitor on-site behavior and engagement trends, conversion paths, audience segments, and marketing channel trends; report findings via easy-to-understand data visualizations

Leverage analyses to identify web page and page component candidates for enhancement, optimization

Regularly update Marketing leadership and cross functional stakeholders re: traffic, behavior and business trends async via reports, decks 

Work with cross-functional teams to implement best-of-breed campaign tracking, segmentation and measurement frameworks - and to ensure analytics measurements are in-sync across DBX data sources

Stay current with latest trends in web analytics platforms and techniques, data visualization, data and behavioral modeling, data technology, etc.


Skills: 

4+ years experience in a quantitative discipline and experience analyzing and understanding on-site, user engagement and e-commerce/shopping behavior trends

Demonstrably strong analytical skills and a track record of deriving actionable insights and testable hypotheses from website behavior and business data

Expert querying, mining/manipulating, and analyzing large data sets using SQL

Expert-level understanding of, and extensive hands-on experience with, Adobe Analytics 

Extensive experience understanding, communicating potential impact of web experience details (e.g., features descriptions, interfaces) on user take-rates and use experience satisfaction

Knowledge and interest in acquisition campaign tactics and marketing channels such as SEM, display, and email; deep familiarity with UTM parameters that allow for accurate campaign tracking and measurement


Keywords:

Education:

Bachelor's or Master's Degree in Analytics, Statistics, Computer Science, Math,  Engineering, Economics, Marketing, Business, or related discipline


About us:

Harvey Nash is a national, full-service talent management firm specializing in technology positions. Our company was founded with a mission to serve as the talent partner of choice for the information technology industry.


Our company vision has led us to incredible growth and success in a relatively short period of time and continues to guide us today. We are committed to operating with the highest possible standards of honesty, integrity, and a passionate commitment to our clients, consultants, and employees.


Utilizing our proprietary Predictive Staffing model, our company has enjoyed more than a decade of rapid growth, earning our reputation as a client-focused, efficient provider across a broad range of industries.  Today, we serve top Fortune 1000 and successful privately held companies all over the country, still operating under the simple idea that great people aligned under a common vision can achieve tremendous results.


 We are part of Harvey Nash Group, a global professional services organization with over forty offices worldwide.


 For more information, please visit us at https://www.harveynashusa.com/


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