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Director of Advertising

Director of Advertising
WA, Seattle

Job Description

**Please email all resumes in a word doc to:**

Advertising Director

Seattle, WA

Do you have a passion for strategic advertising and curating ad programs for eCommerce clients? Do you have experience with advertising on various channels such as: Google, Bing, Amazon, Wal Mart and eBay? You might be the right fit for this role.

We are for a hands-on experienced eCommerce Ad Director to help grow and develop strong relationships with other  clients, as well as leadership skills to grow and develop the members of the Ad team.

Specific Duties

  • Strategically execute eCommerce ad program initiatives set by the VP
  • Give feedback or pivot eCommerce advertising initiatives on a regular basis
  • Serve as a first or secondary relationship manager for advertising programs with search engines and marketplaces
  • Participate and lead sales/marketing pitches and RFPs to potential new clients
  • Work with Corporate and Product Marketing to create, edit and vet material as needed for product and service promotion
  • Act as a point of internal escalation around quality of work audits as requested
  • Monitor overall advertising book of business performance and analytics, You should be able to speak to specific clients, industry trends or changes as it pertains to fluctuations and make recommendations for actions using our internal data set
    • Set ad spend, performance and channel adoption goals, forecasts, KPIs, and strategies for customer brands in partnership with eCommerce managers and account directors. Assess progress toward these goals regularly

Successful candidates for the position must meet the following requirements:

  • 6+ years of experience managing performance based online search and/or marketplace ad programs for a retailer or direct-to-consumer
  • Ability to lead by example, desire to grow and develop teammates through positive reinforcement and constructive feedback
  • Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on the analysis
  • Strong understanding of online marketing venues, strategies and best practices
  • Strong experience with advertising (Just marketing won't cut it)
  • Results-oriented, collaborative work style
  • Knowledge of third party campaign management tools and tracking

Additionally, knowledge of and/or experience with the following is a plus:

  • Amazon Advertising program management
  • Google Ads certification (Fundamentals & Shopping)
  • Familiarity with ecommerce analytics software to evaluate retail marketing, sales transactions, and customer data
  • Familiarity with software as a service (SaaS) business models, Web Services, and basic XML understanding a plus
  • Advanced skills in Excel

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