Marketing Automation Associate

Marketing Automation Associate
NY, New York

Job Description

We are looking for a Marketing Automation Associate for a full time permanent position with our client in NYC. Please send qualified resumes to mary.abraham at harveynashusa.com.

Position Summary:

The Marketing Automation Associate will develop, build and execute outbound email campaigns for prospect marketing, Affiliate and Ambassador groups. 

Responsibilities:

  • Build and deploy digital marketing campaigns in email using Marketo, collaborating with prospect marketing, referral and Advanced Business Courses stakeholders
  • Track and report on email campaign performance, as well as propose recommendations on best practices to increase performance
  • Drive execution and implementation of newly introduced data for various marketing programs (ad-hoc, trigger, partner prospect tagging, etc.)
  • Monitor, analyze and troubleshoot Marketo related issues
  • Create lead management workflows and smart lists
  • Monitor IP configuration and deliverability of emails
  • Train and support marketing automation tool users

Knowledge, Skills and Abilities:

  • Experience working in Marketo (Marketo Certified preferred)
  • Working knowledge of Salesforce and GoToWebinar
  • Proficient in HTML and building basic landing pages
  • 1-3 years of experience in email marketing
  • Background in lead scoring, lead management and automated nurture campaigns
  • Experience with digital acquisition channels and familiarity with B2C marketing
  • Excellent organizational skills and strong attention to detail
  • Ability to quickly adjust priorities and shift direction
  • Strong written, verbal and interpersonal skills
  • Preference for working in a collaborative, cross-team environment


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