Job Title: Marketing Digital Platforms Manager
Location: Matawan, NJ 07747
Perm/FTE role
US citizens and Green Card Holders and those authorized to work in the US are encouraged to apply. We are unable to sponsor H1b candidates at this time
Job Title: Digital Platforms Manager
Summary:
- The Manager will lead the
strategy, execution, and optimization of our mobile app and website to
deliver exceptional customer experience, drive revenue growth, and support
our members’ evolving needs.
- This role will oversee end
to end digital operations – from ensuring high performing, fully
functional platforms with robust content and imagery to implementing
monetization strategies and acting on customer and member feedback.
- The ideal candidate
combines technical fluency, marketing expertise, and strong project
management skills in the grocery retail environment.
Job Description:
Platform Management & Optimization
- Lead day-to-day management
of the mobile app and website, ensuring uptime, functionality, and
exceptional user experience.
- Oversee app downloads,
user engagement, and adoption targets, using data to inform enhancements.
- Ensure all products have
accurate, high-quality images and descriptions through vendor partners
(e.g., Syndigo, Brandbank, Vendors)
- Partner with IT and
vendors to execute the digital roadmap and annual planning.
- Conduct ongoing QA/UAT
Testing to maintain quality and functionality.
Revenue & Monetization
- Implement and manage
retail media and advertising revenue programs within the app and website.
- Develop strategies to
drive monetization through promotions, digital coupons, push
notifications, and CPG funded programs
- Track performance against
income targets and provide actionable recommendations to maximize revenue
opportunities
Customer & Member Engagement
- Monitor and respond to
customer feedback from app store reviews, surveys, and member input.
- Partner with the Member
Services and Marketing teams to ensure member needs are integrated into
the product roadmap.
- Create and execute
communication plans for new feature launches, ensuring member store teams
are trained and equipped.
Analytics & Reporting
- Define, track and report
on KPIs such as app downloads, engagement rates, advertising revenue,
coupon redemption, and customer satisfaction.
- Present insights and
recommendations to leadership and member committees
- Benchmark platform
performance against grocery retail best practices
- Collaboration &
Governance
- Coordinate across
Marketing, Merchandising, IT & eCommerce teams to align priorities
- Serve as primary liaison
with technology vendors for app and web initiatives
- Support annual planning,
ensuring alignment with swiftly’s roadmap and broader digital strategy.
Qualifications:
- EDUCATION
- BS in Marketing,
Business, or Communications (MBA is a plus)
- SKILLS & EXPERIENCE
- 5+ years in managing
mobile app and/or website platforms in retail, grocery, or eCommerce
- Proven experience
delivering measurable revenue growth from digital platforms
- Strong understanding of
digital advertising and retail media monetization
- Hands-on experience with
content management systems, product imagery, and UAT testing
- Familiarity with grocery
retail tech stack, including POS integration, coupon systems, and loyalty
programs.
- Strong project management
and vendor management capabilities
- Excellent communication
skills, able to present to both technical and non-technical audiences
- Analytical mindset with
ability to translate data into actionable insights
- Comfortable working in a cooperative or franchise model, balancing corporate goals with member needs
A reasonable, good faith estimate of the minimum and maximum base salary for this position is $77k to $105K per year without Bonus. Employee benefits will also be available and details are available as Pension/401K/ Paid Vacation/ Life , Medical & Dental insurance etc.
* The pay range
listed above reflects the expected starting salary for this role. This range
may be adjusted based on market conditions, location, and other relevant
factors. The Company will determine the final starting salary in consultation
with the selected candidate(s), in full compliance with applicable laws.
