Role: Marketing Manager
Location: Remote
Contract Duration: 04+ Months (Extendable)
Job
Title: Startups Developer Marketing Manager
Client
for Startups
Role
Overview
We’re
looking for a Startups Developer Marketing Manager who knows how to market to
developers, especially startup developers and CTOs. You’ll think like a
builder, understand real developer workflows and decision points, and create
credible technical content and channel strategies that developers trust and
use.
For
Startups
Startups
exist to help early stage startups (pre seed to Series B) become enterprise
ready faster, so they can build fast, build responsibly, scale efficiently, and
win in the enterprise. We equip thousands of startups worldwide with Azure
credits, access to the latest AI models (Azure OpenAI Service, Meta Llama, and
Phi SLMs), deep technical guidance, and tailored go to market support.
What
sets apart is the breadth of our ecosystem: founders get access not just to
Azure, but to GitHub for building, LinkedIn for reaching customers, and global
network of product teams, engineers, and enterprise sellers. It’s an end‑to‑end
platform designed to help startups build responsibly, scale efficiently, and
unlock enterprise demand.
Our
Pegasus Program opens doors to global enterprise customers, driving real
pipelines. Our Investor Network partners with VCs, incubators, accelerators,
and universities to bring their startups into the ecosystem and accelerate
their path to market.
Our
mission: to accelerate founders on their path to enterprise readiness,
empowering them to build fast, scale smart, and sell more with Azure’s secure,
enterprise‑grade cloud, modern AI tooling, and the broader ecosystem that no
other cloud provider can match.
Key
Responsibilities:
1)
Developer Strategy & Audience Ownership
-
Own the end-to-end developer marketing strategy.
-
Understand developer needs, workflows, and adoption moments.
2)
Developer Content Creation & Editorial System
-
Lead creation of developer-focused content.
-
Define repeatable formats, templates, and standards.
3)
Channels, Distribution & Growth Loops
-
Own distribution strategies across developer channels.
-
Use performance and usage data to optimize.
4)
Cross-Functional & Industry Collaboration
-
Partner with engineering, DevRel, and industry teams.
5)
Developer POV, Research & Insights
-
Build deep empathy for startup developers and CTOs.
-
Conduct ongoing research into developer signals.
6)
Measurement, Learning & Influence
-
Define successful frameworks for developer marketing.
Qualifications
(Required):
•
Experience in Development marketing.
•
Azure expertise.
•
Strong fluency in developer tooling.
•
Ability to work directly with developers and engineers.
Nice-to-Have
•
Experience creating content for startup oriented technical audiences across
industries (AI, healthcare, security, retail).
•
Experience defining repeatable technical content patterns or standards that
scale across teams.
Additional
Information
Explain
a typical day in the role.:
A
typical day blends strategy, hands‑on content creation, and cross‑functional
collaboration. You might start by reviewing developer engagement signals—what
content is performing, where developers are dropping off, and which topics
startup CTOs are searching for—then use those insights to refine priorities for
the week. You'll spend part of your day creating or shaping technical content
(tutorials, workflow guides, sample code narratives, or product explainers) and
working with engineering or DevRel partners to ensure technical accuracy and
credibility. Throughout the day, you’ll meet with cross‑functional
teams—industry marketers, product managers, Startup Success, and Azure
engineering—to align on upcoming launches, clarify messaging, or validate
developer‑centric use cases. You’ll also evaluate channel performance, adjust
distribution plans, and identify opportunities to reach more developers through
the right communities, pathways, and formats. The day often ends with refining
briefs, updating the editorial backlog, and translating developer insights into
recommendations that influence product, marketing, and program strategy.
What
is the ideal background of a candidate for this role?:
The
ideal candidate has a blended background across developer marketing, technical
storytelling, and startup ecosystems. They’ve marketed to developers
before—ideally working closely with startup CTOs, technical founders, or
engineering teams—and understand how developers evaluate tooling, cloud
platforms, and AI workflows. They are fluent in modern developer tooling,
confident communicating with engineers, and experienced creating technical
content developers actually use. They also bring strong familiarity with Azure
and cloud‑native patterns relevant to early‑stage teams, with the ability to
translate Azure’s capabilities into clear value for developers and technical
founders. Successful candidates often come from roles such as developer
marketing, developer advocacy, technical product marketing, or content strategy
roles focused on technical audiences. They may also come from early‑stage
startups where they wore multiple hats and understand the realities of
technical founders—60% of whom in your ecosystem self-identify as “technical
founders.” Above all, they pair technical fluency with marketing rigor: someone
who can build credible technical narratives, identify the right developer
channels, and use performance data to drive adoption and awareness among
startup developers and CTOs.
What
are unique selling points that would get candidates interested in your role
over another?:
This
role gives candidates the rare opportunity to shape how Client shows up for
developers at one of the most pivotal moments in the industry—agentic AI, early‑stage
innovation, and cloud modernization. They’ll own the developer narrative end‑to‑end,
build content and channels that thousands of startup developers actually use,
and influence both product and go‑to‑market strategy across Azure, AI, and the
broader Client ecosystem. They get to work directly with technical founders and
startup CTOs—an audience 60% of whom identify as “technical founders”—and
partner cross‑functionally with engineering, DevRel, industry leads, and
program teams to drive meaningful adoption and impact. Unlike most developer
marketing roles, this one blends startup scrappiness with Client‑scale
resources, offering the chance to build something highly visible, high‑impact,
and foundational to how we engage next‑generation builders. [One-pager...der
Friday | PowerPoint]
How
will contractor performance be measured?:
Performance will be measured by the contractor’s ability to drive real developer impact through high‑quality, technically credible content and effective channel execution. Success includes delivering a consistent cadence of developer‑focused assets that reflect startup CTO needs, demonstrating measurable improvements in developer engagement and activation (e.g., content consumption, progression to Azure usage, and signal‑based adoption milestones), and using data to refine priorities and optimize distribution. They’ll also be evaluated on cross‑functional effectiveness—how well they partner with engineering, DevRel, industry teams, and Startup Success to ensure accuracy, narrative alignment, and timely execution. Finally, performance will be assessed by their ability to operate autonomously, manage an editorial backlog, hit deadlines, and influence internal stakeholders with clear insights and recommendations.
Top
3 Must-Have HARD Skills & years of experience for each:
1.
Developer Marketing & Technical Content Creation (3–5 years)
Hands‑on
experience creating developer‑focused content such as tutorials, workflow
guides, sample code narratives, technical explainers, or integration guides.
This includes the ability to translate complex technical concepts into clear,
accurate, developer‑ready content that startup CTOs and engineers will actually
use.
2.
Azure & Cloud Architecture Fluency (2–4 years)
Practical
working knowledge of Azure services (compute, AI/ML, data, security, cost
optimization) with the ability to speak credibly to early‑stage developers
about cloud decisions, architecture choices, performance tradeoffs, and how to
build/ship on Azure. Not certification-level, but hands-on experience that
enables confident technical storytelling.
3.
Developer Tooling & Workflow Expertise (3–5 years)
Deep
familiarity with modern developer workflows—e.g., version control, CI/CD, code
hosting, API integration, open-source ecosystems, AI-assisted development
tools, and typical startup engineering stacks. This includes understanding
where developers evaluate tools, how they adopt new technologies, and what
formats/channels they trust.
