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Mobile Marketing Manager

Mobile Marketing Manager
NY, New York

Job Description

Mobile Marketing Manager – Contract

Location: US - Remote

 

Client is looking for an app marketer, exceptional growth hacker, and deeply curious student of both the science and art of modern marketing strategy, to help run marketing programs for mobile products on both Android and iOS devices.

 

With over 250M monthly users around the world, and tens of million users already using the product on mobile devices, you’ll be working to grow existing mobile product use and help launch new mobile products at scale, with the full benefits of a global brand and well-resourced company behind you.

 

As the Mobile Marketing Manager, you’ll be expected to bring a systematic approach to engagement, and be an expert in using owned channels to cross sell and grow product usage and retention

 

You will work closely with product marketing, product development and our international mobile engagement team members. This position reports to the Director of Marketing.

 

Primary Responsibilities:

       Help develop and execute strategic, insight-driven marketing engagement plans, demonstrating a deep understanding of the mobile app marketplace and industry trends

       End to end campaign development: Define, drive, build and test marketing engagement and cross sell campaigns using the Leanplum tool for in-app and push notifications

       Ideate on growth hypothesis and contribute to testing plans that strive for incremental growth of our mobile products and other services

       Support campaign analytics by understanding available data in our marketing technology, tools, access points and product integrations

 

Requirements:

       You are an experienced app marketer steeped in growth tactics that cross the boundaries of traditional marketing.

       Fearless, entrepreneurial, curious, collaborative, willing to take risks.

       3+ years in mobile marketing

       You are highly organized, and an awesome, clear communicator.

       Demonstrated analytical skills and ability to analyze data and research to create strategic visions

       Ability to work on a geographically distributed team

       Fluent in one language in addition to English a plus

       BA/BS degree with a strong academic record; MBA a plus

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