Outreach Specialists (# 7411)

Business Analyst / Outreach Specialists

Frankfort, KY

Longterm Indefinite Contract

Location: Based in Kentucky (Remote/Field-Based with In-State Travel). Candidates must reside in or be willing to relocate to Kentucky.

Job Description

The Outreach Specialist at the client Health Information Exchange (KHIE) is a relationship-driven professional with a sales mindset and a passion for healthcare transformation. This individual is responsible for identifying, engaging, and cultivating strong partnerships with healthcare leaders across client to drive adoption and utilization of KHIE services.

In this high-impact role, you will act as a strategic advisor and trusted connector—educating healthcare organizations on the benefits of participation in KHIE and proactively managing those relationships to ensure long-term value and satisfaction. Success in this position requires a persuasive communicator with consultative sales skills, a deep understanding of healthcare operations, and the ability to influence decision-makers across a wide spectrum of provider organizations.

Key Responsibilities:

Sales & Relationship Development

• Serve as the primary relationship manager for assigned healthcare organizations, including hospitals, physician groups, behavioral health providers, long-term care facilities, and public health entities.
• Identify and pursue new engagement opportunities across client to expand KHIE's footprint and participation.
• Present KHIE solutions in a compelling and consultative manner that aligns with each organization's clinical, operational, and compliance goals.
• Lead outreach strategies that result in executed participation agreements and active utilization of KHIE services.
• Maintain a robust pipeline of prospects, stakeholders in implementation, and active participants, using CRM tools to track engagement progress.

Stakeholder Engagement & Retention

• Develop and nurture executive-level relationships to ensure ongoing alignment with participant needs and strategic priorities.
• Proactively resolve stakeholder concerns, serving as a key point of escalation and ensuring continuous satisfaction with KHIE services.
• Host educational briefings, product demonstrations, and user engagement sessions tailored to varying stakeholder roles (C-suite, clinical, IT).

Strategic Communication & Cross-Functional Support

• Coordinate with KHIE technical, onboarding, and support teams to ensure a seamless and positive experience from engagement through implementation.
• Act as the voice of the customer internally—communicating participant feedback and emerging market needs to influence KHIE service development.
• Stay current on relevant Kentucky health initiatives, policy changes, interoperability trends, and federal program incentives that impact participants.

Metrics, Reporting & Continuous Improvement

• Monitor outreach and engagement KPIs, including participation growth, stakeholder satisfaction, and service adoption.
• Produce regular reports and presentations highlighting outreach efforts, market coverage, and stakeholder feedback.
• Recommend and implement improvements to outreach strategies based on stakeholder trends, data insights, and best practices.

Qualifications:

• Bachelor's degree in healthcare administration, public health, business, marketing, or a related field (Master's preferred).
• Minimum 3 years of experience in sales, provider outreach, business development, or account management in the healthcare sector.
• Proven success in building executive relationships, managing client pipelines, and meeting outreach or sales targets.
• Strong understanding of the healthcare delivery system in client, including hospitals, practices, Medicaid, and public health infrastructure.
• Knowledge of health IT systems, electronic health records (EHRs), and data exchange standards preferred.
• Excellent communication, negotiation, and presentation skills with a strong customer service orientation.
• Ability to work independently in a remote setting with regular in-state travel (valid driver's license required).

Preferred Attributes:

• Background in healthcare consulting, HIE/vendor sales, or health technology solutions.
• Familiarity with healthcare compliance frameworks, including HIPAA and interoperability mandates.
• A strategic thinker with a mission-driven approach and an ability to adapt messaging to different audiences.

Working Conditions:

This role involves frequent travel across Kentucky to meet with stakeholders and attend regional events. Remote work is supported, but face-to-face engagement is essential. Candidates must reside in or be willing to relocate to Kentucky.