Press ENTER to skip to the job description.
Product Marketing Manager

Product Marketing Manager
CA, San Francisco

Job Description

Title – Product Marketing Manager

Duration – 12 months (High potential to convert, based on performance/success)

Location – New York OR Bay Area (Remote during Pandemic)

 

Responsibilities:

  • Drive a variety of “Voice of Market” programs. Deliver end-to-end VoM programs, including alphas & betas, customer calls, market research surveys, voice of field sessions, and more. You’ll be responsible for the discussion guide, program structure, interview/call execution, & delivery of insights.
  • Influence product roadmap. Successfully influence product strategy with the voice of the market, competitive insights, data and more.
  • Develop messaging & positioning. Drive messaging development process w/ teammates and partners.
  • Help define and execute go-to-market strategy. Build the launch plan, “quarterback” the execution with cross-functional partners, and own campaign performance conversations w/ leadership.
  • Enable the field. Arm the sales team with education, messaging and assets that assist in driving external conversations about your product areas.
  • Grow adoption of product areas. Leverage growth marketing tactics, like email and content marketing, to drive product adoption and implement campaigns that continue driving prospects through the funnel.
  • Prove impact and optimize. Stay close to how your activities and campaigns contribute to true north product metrics, in order to define and optimize your performance.

Basic Qualifications:

  • 5+ years of marketing experience, ideally with experience in social, content and/or community marketing
  • 2+ years of Product Marketing experience
  • BA or BS

Preferred Qualifications:

  • Strong communicator, verbal and written
  • Project management experience
  • Strong interpersonal skills, with the ability to work well cross-functionally with both analytical and creative teams
  • Active on major social media platforms (FB, IG, Tiktok)
  • Experience with online community management
  • Experience with gathering and reporting insights
  • Experience with messaging and go-to-market planning
  • Experience with launching multi-channel campaigns (comms, email, social, web, events, sales enablement, etc.)
  • Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines

Apply Now