Job Title: Sr. Marketing Technology Manager
Location: Tysons, VA 22102, or New York NY 10175 (Hybrid
working)
Perm/FTE role
Job Description
About the Role:
We are seeking a highly skilled and motivated Sr. Manager,
Marketing Technology, to lead the implementation, optimization, and support of
our marketing technology stack. In this role, you will play a crucial part in
ensuring that our marketing team has the tools and technologies they need to
achieve their goals. You will work closely with the Marketing Operations team
and other stakeholders to ensure seamless integration between systems,
efficient campaign tracking, and optimal technology utilization. Leveraging
your technical expertise and leadership skills, you will guide a dedicated team
of technology experts to bring these solutions to life. If you are a passionate
problem-solver with a strong technical background, excellent communication
skills, and a proven ability to manage complex projects in a fast-paced media
environment, we encourage you to apply.
Responsibilities:
- Marketing
Technology Stack Management:
- Implement
and maintain marketing technologies such as Google Analytics, MMPs,
marketing automation tools, and CDP platforms.
- Oversee
the integration and utilization of marketing tools, ensuring data
integrity and system compatibility.
- Evaluate
and select new marketing technologies to enhance marketing effectiveness
and ROI.
- Troubleshoot
technical issues related to the marketing technology stack.
- Collaboration
and Support:
- Work
closely with the Marketing Operations team to ensure seamless data flow
and integration between systems.
- Collaborate
with the marketing team to understand their technology needs and provide
ongoing support.
- Develop
and maintain technical documentation for the marketing stack.
- Process
Improvement:
- Continuously
assess and refine processes related to the implementation and management
of marketing technologies.
- Stay
informed about industry trends and emerging technologies to ensure the
marketing stack remains current and competitive.
Qualifications:
- Experience:
Minimum of 7 years of experience in a marketing technology or related
role, preferably within a tech-driven or app-focused environment.
- Bachelor's
degree in Computer Science, Engineering, or a related field.
- Strong
technical expertise in Google Analytics, MMPs like Kochava or AppsFlyer,
and customer engagement platforms like Iterable and Blaze.
- Hands-on
experience with marketing automation tools and CDP platforms.
- Proficiency
in campaign tracking methodologies, including UTM tagging, attribution
models, and funnel analysis.
- Proficiency
in reporting and analytics platforms like Tableau and ThoughtSpot
- Familiarity
with cloud-based technologies and data solutions like Snowflake.
- Ability
to analyze complex challenges, identify root causes, and develop creative
solutions that meet business needs.
- Demonstrated
ability to manage multiple projects simultaneously, ensuring timely
delivery and high-quality outcomes.
- Experience
managing complex technical projects, with a focus on Agile methodologies,
stakeholder communication, and risk management.
- Experience
with Agile methodologies, project management tools (Jira), and
collaboration platforms.
- Excellent
verbal and written communication skills, with the ability to present data
and insights clearly to various stakeholders.
- Excellent
communication and interpersonal skills to effectively lead and collaborate
with cross-functional teams.
Preferred:
- Experience
in a mobile app-centric marketing environment.
- Experience
with Marketing Automation Platforms and email marketing/campaign tools.
- Experience
with Digital Ad Platforms.
- Experience
with modern A/B testing tools.
- Certifications
in relevant marketing tools are advantageous.
