Apple is looking Senior Media Strategist needed with 10+ years of experience in global paid media planning and execution across CTV/streaming platforms. Responsible for leading media strategy, campaign performance analysis, and cross-functional stakeholder alignment for large-scale entertainment and TV business initiatives.
Title: Strategist V
Location: Culver City, CA
Duration: 6 Months
Client: Apple
Details:
Partner Growth Contractor Job Description - Living Room Media Strategic
Planning
10+ Years of experience in media planning/strategy required
• Oversee global paid media strategy for TV Business team across living room
distribution partners.
• Lead production of quarterly global strategic media brief, reviewing with key
internal stakeholder to ensure alignment in goals & business direction.
• Identify paid media contribution to client TV title goals, sports goals,
living room partner goals, and overall business goals.
• Review media plans, provide feedback to media team, and produce executive
summary for leadership
review and approval of quarterly plans.
• Oversee launch of living room media campaigns, ensuring they launch on-time
and accurately.
• Manage weekly media spend & performance reporting for leadership and key
stakeholders, as well as adhoc reporting as needed.
• Oversee monthly creative production process for paid media, aligning on
necessary assets with stakeholders prior to monthly creative briefing.
• Collaborate with data science & analytics on measurement of living room
media performance, with particular focus on mixed media model measurement &
LTVs.
• Regularly produce a high-level summary of living room paid & earned media
plans for priority client TV Originals & Sport tentpole campaigns.
